CASE STUDIES / MAHI
COMMUNITY
REVENUE CAPABILITY & SYSTEMS
Surf Life Saving New Zealand is the national charity dedicated to saving lives through volunteer lifeguard services and community education. Away We Go // Matike Mai partnered on a 18 month project with SLSNZ and Piha Surf Life Saving Club. We created a nationwide strategy and training to help the 74 clubs increase income through sponsors, fundraising, and grants. This delivered practical tools and frameworks to strengthen capability and sustainability. Learn more.
YOUTH
COMMERCIAL TRANSFORMATION
Youthtown is a national charity established in 1932. It empowers young people to be the best they can be through wellbeing, mentoring, entrepreneurship and employment programmes. Over a 12-month period, Away We Go // Matike Mai delivered a full review and revenue diversification strategy. We also stewarded early implementation, including recruitment of personnel and establishment of workplans, budgets and KPIs to support effective delivery and growth. Learn more.
SPORT
INCOME GENERATION & ACQUISITION
New Zealand Rugby League (NZRL) unites sport and community, growing rugby league from grassroots to the Kiwis, Kiwi Ferns and Wheel Kiwis, while driving social impact via its More Than a Game initiative. Away We Go // Matike Mai has been driving commercial partner lead generation, and also delivering diversified income growth through grants and philanthropy. With the Rugby League World Cup coming in late 2026, it is shaping up to be a very significant year! Learn more.
HEALTH
PRODUCT & REVENUE DEVELOPMENT
The Kidney Society supports people across their kidney health journey, from diagnosis to dialysis and transplant. Away We Go // Matike Mai is helping it transform its business model by redeveloping existing services into customer-led products. These new propositions are designed to unlock funding, earned revenue, research investment and sponsorship, while extending organisational reach across Aotearoa. We are currently taking these products to market. Learn more.
SPORT
COMMERCIAL PLATFORMS
Surfing New Zealand leads and grows the sport nationwide, supporting more than 330k surfers across Aotearoa. Away We Go // Matike Mai partnered to design and launch Epic Break. A national marketing and commercial platform, it transforms the Kiwi summer into a scalable proposition spanning events, digital, ambassadors, and storytelling. Now entering its second season, the campaign delivered 7.2m social media views and 700k+ unique reach in 25/26. Learn more.
COMMUNITY
venue commercialisation
AUT Millennium (AUTM) is an independent, world class national centre for sport, training, wellbeing, and community. Away We Go // Matike Mai is leading its commercial growth, including naming rights and major partner opportunities. We also conceived and launched The Champions Initiative, a platform enabling brands to connect with over 100k visitors live in-venue, to drive engagement and sales. Partners include the Sky Tower, LSKD and the NZ Blood Service. Learn more.
YOUTH
REVENUE DIVERSIFICATION
The Blues Charitable Trust empowers rangatahi across Auckland and Northland to make good choices for great lives. Away We Go // Matike Mai was appointed to help grow and diversify revenue. We reviewed its revenue strategy, developed its first grants strategy and created a new value proposition. We then researched and values-matched prospective corporate partners, providing a targeted pipeline to generate new funding and commercial revenue leads. Learn more.
COMMUNITY
FUNDING & SUSTAINABILITY
Kauri Rescue is a community-led environmental programme helping protect our iconic native kauri trees from kauri dieback disease. Away We Go // Matike Mai is helping strengthen long-term sustainability for the trust. We developed a diversified revenue strategy, identifying opportunities across grants, philanthropy, corporate partnerships and other funding sources, alongside practical recommendations to build up the story and support growth. Learn more.
YOUTH
COMMERCIAL ARCHITECTURE
āhei helps teachers and coaches deliver empowering physical education for all, with a particular focus on ensuring disabled children can thrive. Away We Go // Matike Mai developed its Revenue Strategy, creating the architecture, partner packages, pricing and go-to-market approach for a shared revenue opportunity with National Sporting Organisations, protecting āhei’s ambitions. The result is a pathway towards sustainability and future diversified income. Learn more.