Away We Go // Matike Mai sits at the intersection of revenue generation and social impact.

It grew from the experience of our founder, Rachel Froggatt, whose 25-year career spans seven seasons in Formula 1, the Olympic and Paralympic Games, Commonwealth Games and UEFA Champions League, as well as grassroots, community and social development programmes across Aotearoa New Zealand and the Pacific.

Today, a team of like-minded commercial and marketing professionals has built on that original foundation, bringing seniority, commercial acumen, creative thinking and social purpose to every project. Away We Go’s team of specialists averages 25+ years of experience each in their chosen fields.

This combined experience, working with world-class corporate sponsors, sports rightsholders, charities, government and media owners, underpins our collective belief that strategy, partnerships and storytelling, when connected with social purpose, can drive both organisational growth and genuine community progress.

Our name reflects who we are. ‘Away We Go’ is a call to action, the spark that starts the journey. It’s also a sneaky nod to Rachel’s time in Formula 1, as it’s said at the start of every race! ‘Matike Mai’, gifted to us by mātauranga (Māori knowledge) expert Moe Milne (Ngāti Hine, Ngāpuhi), means ‘rise up’ in te reo Māori.

That idea is also represented in our logo by the pīwakawaka (native New Zealand fantail), rising in flight. Known for its busy, curious and energetic nature, the pīwakawaka reflects how we like to work: always moving, exploring new ideas and finding new ways forward.

Together, Away We Go, Matike Mai and the pīwakawaka capture our worldview: movement with intent, grounded in our commitment to Te Tiriti o Waitangi.

Away We Go // Matike Mai is proud to have partnered with Global Victoria around SportNXT, Australasia’s leading sports business conference, since 2022. We bring industry leaders from Aotearoa New Zealand and Victoria together to build new trade relationships, share ideas, spark collaboration and create business opportunities.

In 2025, we joined Local Action Marketing (LAM) - a global sports marketing agency based in Los Angeles - as its official Regional Affiliate for the Pacific. This partnership has extended our reach, connecting our Pacific clients with international opportunities while supporting global partners with trusted capability across the Pacific.

Find out more about our credentials here.