Founded in late 2022, Away We Go ~ Matike Mai was created to bridge two worlds.

It grew from the experience of our founder, Rachel Froggatt, whose 25-year career in sport and social purpose spans the Olympic and Paralympic Games, Commonwealth Games, UEFA Champions League, and seven seasons in Formula 1, as well as grassroots, community, and social development programmes across Aotearoa New Zealand and the Pacific. Her work has included leadership within the Paralympic Movement and the advancement of gender equity and equality in sport nationally and internationally.

That experience - working with world-class corporate sponsors, sports rightsholders, charities, government, and media owners - underpins our collective belief that strategy, partnerships, and storytelling, when connected with social purpose, can progress both growth and genuine community impact.

Today, a team of like-minded professionals has built on that foundation - bringing commercial acumen, creative thinking, and social purpose to every project.

Our name reflects who we are. ‘Away We Go’ is a call to action - the spark that starts the journey. It’s also a sneaky nod to Rachel’s time in Formula 1, as it’s said at the start of a race! ‘Matike Mai’, gifted to us by mātauranga (Māori knowledge) expert Moe Milne (Ngāti Hine, Ngāpuhi), means ‘rise up’ in te reo Māori. Together, they capture our worldview: movement with intent, grounded in a commitment to Te Tiriti o Waitangi.

In 2025, we joined Local Action Marketing (LAM) - a global sports marketing agency based in Los Angeles - as its official Regional Affiliate for the Pacific. This partnership has extended our reach, connecting our Pacific clients with international opportunities while supporting global partners with trusted capability across the Pacific.

Find out more about our credentials here.